6 Facts About Kickstarter (And Why You Need To Know Them)
Kickstarter has rolled out a nifty statistics page that showcases top-level information about campaigns on the platform. They frequently update it so you always have the most recent information on hand. Here are some more interesting facts about Kickstarter:
Most Projects On Kickstarter Are Unsuccessful.
To put it bluntly, there have been more unsuccessfully funded Kickstarter campaigns than successful ones. To be exact: 291,256 projects did not meet their goal. Although this might be difficult to stomach, there is a silver lining for you as the creator. You can still be successful on Kickstarter if you put in the time, dedication and preparation required for a launch.
Most Successful Projects Raise Less Than $20,000.
Most successfully funded projects raise less than $20,000. In fact, according to the most recent statistics, over 80% of successful projects fall into this category. Of the 174,332 successfully funded projects, 142,254 have raised under $20,000. This really means that you don’t have to be the next million-dollar campaign in order to be “successful” on crowdfunding.
The Five Most Successfully Funded Categories on Kickstarter.
Don’t let all these numbers get you down. There is still light at the end of the tunnel. Here are the top five most successfully funded categories on Kickstarter:
- Dance
- Theater
- Comics
- Music
- Art
Kickstarter, clearly, is an arts-friendly crowdfunding platform.
$4.68 Billion Has Been Pledged On Kickstarter
That’s more than the GDP of Barbados ($4.67B).
Think about it, in the past 10 years, people have spent more than $4 billion to support projects and ideas that are not even on the market yet. Just putting in the legwork to find your audience, launch with a bang and leverage platform algorithms to capture even 0.1% of that is a tremendous success.
17 Million People Use Kickstarter
As of writing, there are 17,205,625 total backers on Kickstarter to be exact. To put this into perspective, that’s more than the population of the Netherlands (17,097,130). That’s a lot of people.
So think about it this way, no matter what you want to launch, you’ll find a group of enthusiasts who will be more than happy to support you.
One-Third Of Backers Back More Than One Project
When it comes to buying things online, there’s the Amazon model (buy something now and get it almost immediately) and there’s the Kickstarter model (pre-order something now and get it a few months later). People who shop online mostly know the Amazon model and expect something to reach their doorstep almost immediately.
However, there are many out there who are OK pre-paying for something and waiting a few months before it even arrives. In this bucket, more than 5 million people on Kickstarter back more than one project. That’s why a platform like Kickstarter is so powerful — play your cards right and you’ll get a lot of organic traffic from people who have backed other projects on the platform.
Bonus: Average Distance Between A Project’s Location And One Of Its Backers
2,317.09 miles. Don’t worry if you can’t find someone next door who might want to support your idea or your project.
The powers of the internet and Kickstarter will connect you with people all around the world who will be more than happy to contribute funds to your idea, even before it gets made. That’s why the pre-launch phase is so critical to your success on crowdfunding. In a launch, about 90% of the work for a successful crowdfunding project is completed even before you press the launch button. It’s mostly for you to find your audience (around the world) to help bring your idea to life.
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Originally published at https://crushcrowdfunding.com
