How to create content for your pre-launch?

The boxes? The prototype? Their morning coffee?

A lot of creators break their heads thinking about what they should be publishing on social media, and other channels. What type of content should they be sharing during Pre-Launch.

Reality is, creating a product can stretch you in many ways. It reveals your potential and your passions but it can also expose you to some of your weaknesses.

But what if we told you it’s that entire process that will draw people to you and have them backing your product quicker than you anticipated?

Why Being Online is Critical During Pre-Launch

Pre-Launch 101: Be Open. Be Transparent. Be Authentic.

They want to see the good, the bad, and the ugly so you need to let them see it.

Content Idea #1 — Information About Your Product

Content Idea #2- User-Generated Content

Content Idea #3- Pre-Launch Behind-The-Scenes Content

This includes things such as prototypes, early drawings, or what your Wednesday afternoon in the office looks like.

Content Idea #4- Founder’s Journey

Another piece of content that you can share with your audience is simply — your journey!

By getting out there and telling people of your story it allows them to want to root for you, cheer you on, and encourages them to want to help you get to your goal and cross that finish line.

Content Idea #5- Related Content

Final thoughts

Building an audience is a big-time investment.

Save yourself some time and check out the templates we have on the Resources page for you. You’ll find guides to navigate the waters of social media, email marketing, landing pages, and more.

If you’re more of a masterclass type of person you can check the bundle out here. Or if you’re all in with your project the Bootcamp is the thing just for you.

Originally published at



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