How to crowdfund affordable or expensive products

We’ve all seen big tech products which rewards go for around $1,000 and we’ve seen small but practical products that solve everyday problems which rewards go for 20 bucks.

And both campaign styles get funded. So what’s easier? To crowdfund for affordable or for expensive products?

The Big Question: Affordable or expensive?

Is it easier to raise money for a product with a high price point or a low price point? Which one is better or does it better on crowdfunding? What’s the main difference in the creator’s approach?

The Importance Behind the Number

The Initial Difference Between a Low Price Point and a High Price Point

A higher price point means fewer backers. A lower price point means many backers.

Importance of Building your Community

Simply put: You’ll need more people for an “affordable” product, and fewer people for an expensive one.

With a goal of $100,000 at $10 per unit — you will need 10,000 backers.

Example of a High Price Point

With a goal of $100,000 at $500 per unit — you will need 200 backers.

Comparing the Two Pricing Options

Low price product means spending more time and effort to get people into your community (because you need a lot more of them). However, they may convert quicker because the cost doesn’t set them back too much.

Whereas, high price product means you don’t have to get as many backers but you may have to work harder because that initial investment is pretty substantial.

No matter what price point you’re at — you need to show the value of your product and clearly explain why people should want to back you.

Importance of Educating Your Audience

The average price point for crowdfunding projects is around $100 dollars.

So if your product is as affordable as that, you might have an easier time explaining the value of your product to people BUT you’ll have a lot of competition on the same price point, a lot of products around the same price competing for people’s attention (and money).

If your product is more expensive than that, you might have a harder time convincing people the value they’ll get from your, say, $500 dollar product. BUT you’ll be swimming in a more exclusive competition sea.

Final Thoughts

Both approaches have their “pros and cons”. And again, it depends more on the Product you’re creating and the Audience you’re building.

You have to also consider the Rewards you’re offering for the different tears. If you’re a bit lost on that, you can check the ultimate reward planner here.

Good luck on your project!

Originally published at



Crowdfunding Expert (Kickstarter/Indiegogo) with over $7M+ raised.

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