Top 7 Content Ideas For Your Kickstarter And Indiegogo Updates

By now you know the importance of updates to the success of a crowdfunding project. You might be racking your brain for what to write about. Honestly, the sky’s the limit. Once you get into the psyche of your backers, you’ll be able to understand more about what they want to hear from you. Below is a list to get you started:

Behind-the-scenes images and content.

News on the development of your project.

More often than not, you’re crowdfunding to bring a project to life. Let people in on how the project is developing. There’s no one out there who should stop pushing the project forward as the crowdfunding project is running. You should continue negotiating prices with suppliers, updating manufacturers on a count on the initial production run, and maybe even be getting additional prototypes to come your way. Let people know what’s up.

Celebrate milestones.

Whenever you hit a milestone, no matter how small, make sure you celebrate them with your backers. Maybe it’s your first 100 backers or your first 1,000 backers — no milestone is too small. Everyone loves coming together to support a winning team (think to your favorite sports team) and publicly celebrating with updates allows people to converse about your wins and successes.

Ask questions to build a better product.

Showcase positive sentiment from different sources.

An ask to bring their friends and family into the project.

Cross-promotions to drive more traffic to your campaign.

A vast majority of crowdfunding backers are repeat-backers. They come back again and again to crowdfunding to support projects and bring them to life. Include cross-promotions in your posts so that other campaigns will write about you too. It’s a win-win-win situation all around and you won’t even have to spend a dime to get more traffic.

These are just some ideas for you to get going, but there are countless things you can write updates about. Let your creativity shine and let your backers know you care about them and are passionate about bringing the project to life.

There it is, 7 ideas to get you started for your crowdfunding updates. Once you have everything you need, go forth and write!

Originally published at



Crowdfunding Expert (Kickstarter/Indiegogo) with over $7M+ raised.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store