Why do People Ever Give Money to Crowdfunding Campaigns

Why would people give money to someone they don’t know for a product that may not even exist yet?! Try to explain the concept of backing crowdfunding campaigns to people who are not related to the concept and they won’t get it the first time.

So… to have backers, you need to understand their mindset.

You need to get in the mind of the people who are going to, inevitably, help you achieve your dreams before you start asking things of them. (If you’re wondering how many people you need, head here).

The ability to see things from the perspective of the backer gives you leverage in your campaign to be seen as credible and increases the likelihood of people supporting you and your product.

So, here is my take on five potential reasons why people choose to back crowdfunding campaigns:

WHY #1: The Excitement of a Cool, New Product:

Think about a makeup or gaming influencer. These are people who are excited to know what’s coming, what the indie creators are coming up with, and to share it with their communities. Same attitude for their followers.

In every niche, there are people who just like to be on the loop for the newest crowdfunding rewards.

WHY #2: A Better Solution to the Problem:

Imagine all the options for cat litter self-cleaning systems are expensive or just not practical and your product came to change that. People who need a better solution to their cat litter needs will definitely be interested in your idea.

WHY #3: Friends & Family Support System:

As a creator, you must make an effort to share your idea with your personal network of friends, family, and acquaintances.

Never underestimate the power of people already in your life.

WHY #4: The Art of Gift Giving:

Again, the power of networks. Perhaps a person that got reached by your marketing strategy doesn’t want the product for themselves but know that it would make a great gift for someone else.

Everyone enjoys giving a great gift, and what better gift than an exclusive and new gadget a loved one would like?

WHY #5: Being A Part of Something Bigger Than Themselves:

The idea of being behind the start of something like Peloton or Oculus would be really amazing, wouldn’t it?

Consider this when you’re planning the places where you’ll be promoting your campaign.

The Importance of Sharing Your Entrepreneurial Story:

Whatever the reason is for your backers to support your campaign, it depends on how well you communicate your message and connect with them.

Check how to get on the backer mindset and create a campaign that will get fully funded here.

Originally published at https://crushcrowdfunding.com/



Crowdfunding Expert (Kickstarter/Indiegogo) with over $7M+ raised. CrushCrowdfunding.com

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